AFEELA Lunar New Year Programming
AFEELA celebrated the 2026 Lunar New Year and year of the fire horse by hosting a month-long programming schedule in their retail location, including a large event on the first day of the Lunar New Year. Weekly programming included an in-store creative overhaul featuring custom displays and signage, a Lunar New Year sweet tea bar with traditional snacks and custom leather wallet debossing. For the event, we added additional activation elements, including a local Chinese calligraphy artist, catering from a Singaporean-Chinese restaurant and a custom-wrapped AFEELA car in a red vinyl design.
