Resume

Senior Account Manager, Experiential Marketing & Events (November 2025 – Present)

dotdotdash |San Francisco, CA (Contract)

  • Directed the Northern California experiential strategy and execution for AFEELA, a new electric vehicle brand, leading the end-to-end lifecycle of large-scale experiential initiatives and programs to grow brand awareness and increase car presales.

  • Served as an account manager, communicating with the client daily and collaborating with internal cross-functional teams to create and develop brand programming and activations, and executing 3 events per month.

  • Oversaw a budget of $120K per month for retail store programming and larger standalone events totaling over $255K+ in 5 months, building a network of external partners and vendors to optimize resources and cost-efficiency.

  • Managed complex workflows and event staffing in addition to two direct reports who assisted with regular retail activations and event support, ensuring that activations ran seamlessly for the client and their customers.

Project Manager, Channel Marketing (October 2025 – Present)

TDZ Creative Partners | San Francisco, CA (Freelance Remote)

  • Supported executive leadership in the development of a B2B channel marketing strategy for an energy technology client, creating assets for sales enablement tools, sales cycle support, product marketing, and content marketing.

  • Organized regular client calls and ongoing project documentation, transforming client feedback into actionable steps for internal stakeholders in the development of assets, including copywriters, graphics designers, and photographers.

  • Balanced multiple ongoing project deadlines, ensuring timely delivery and consistency across assets and client brand standards.

Event Producer (March 2025 – October 2025)

Mostest | San Francisco, CA (Freelance Remote)

  • Coordinated wedding planning and logistics for clients, serving as client liaison to ensure cohesive execution and exceptional event delivery from start to finish.

  • Developed and managed production timelines, floor plans, and operational documents in collaboration with venues and vendors, ensuring all event logistics were clearly defined and executed.

VIP Hospitality Services & Sponsor Activations (September 2025)

2025 Laver Cup | San Francisco, CA (Contract)

  • Assisted with the management of the four VIP hospitality spaces at the 2025 Laver Cup at the Chase Center in San Francisco, coordinating with the venue, production teams, and F&B partners to ensure a premium hospitality experience for all guests

  • Supported sponsor partner activations for DAOU within the hospitality spaces to provide high-end wine tastings alongside brand managers to increase exposure of the brand to VIP clientele.

Account Manager / B2B Sales Representative (April 2024 – January 2025)

Republic National Distributing Company | San Francisco, CA

  • Oversaw a diverse sales portfolio of 95+ accounts for the Estates Group, generating over $1M in sales within 9 months by cultivating strong relationships with key decision-makers to influence buying decisions and increase sales.

  • Produced and managed consumer and industry events, including trade shows, tastings, and winemaker-led education events.

Account Manager / B2B Sales Representative (February 2022 – March 2024)

Grand Cru Selections | Los Angeles, CA

  • Grew an assigned sales territory and established new client relationships through cold-calling and market research, resulting in over 40 additional accounts and achieving 215% year-over-year territory growth and monthly sales of $65-100K.

  • Organized and executed industry events, including tastings, winemaker dinners, and trade shows, to enhance brand engagement.

Executive Producer, Experiential Marketing & Events (March 2022 – July 2022)

dotdotdash | Los Angeles & New York, NY (Freelance Remote)

  • Led the end-to-end production of two high-profile event activations for a Web3 client, providing on-site event support at NFT Los Angeles and NFT New York and executing multi-day activations while managing a $2.5M budget.

  • Collaborated with the client and worked with cross-functional teams in planning workshops to develop innovative event-based strategies, using emerging technology to bring a digital product to life and create a compelling interactive narrative.

  • Owned the full event lifecycle – Managing budgets, production timelines, venue selection, site visits, vendor management, logistics, event documentation, permitting, invoicing, contractor hiring, and staff training to ensure seamless event executions.

Account Manager, Digital Marketing & Advertising (November 2021 – March 2022)

Complex NTWRK | Los Angeles, CA (Freelance Remote)

  • Served as a client-facing account manager for blue-chip brands, overseeing their digital marketing and advertising strategies, ensuring a successful execution of display media and digital campaigns.

  • Managed the workflow of cross-functional teams, including sales, design, editorial, and social media, in the creation of marketing materials, branded content, and ad-sales implementation for various campaigns.

  • Designed and delivered presentations to clients, including marketing pitch decks and campaign recaps, analyzing key metrics to communicate clear, data-driven insights and performance evaluation.

Sales Representative & Sommelier (Multiple Companies, October 2019 – February 2022)

Spago / Republique / Rose Lifestyle Wines / Norah | Los Angeles, CA

  • Achieved top sales performance while training as a Sommelier, demonstrating strong customer service and hospitality skills.

Director – Experiential Marketing & Account Management (March 2018 – October 2019)

dotdotdash | New York, NY

  • Planned and executed large-scale event activations for top brands, including CÎROC, Samsung, Moët Hennessy, Pepsi, Adidas, VICE, Warner Brothers, Complex NTWRK, Levi’s, Amazon, Hyundai, and Twilio, ensuring alignment with marketing objectives.

  • Worked with cross-functional teams managing the workstreams of 5+ departments, including extended reality developers, interactive developers, software engineers, UX and product designers, and creative designers.

  • Maintained proactive client communication through weekly updates and planning sessions, overseeing all event phases from concept to execution, including venue selection, creative development, vendor negotiations, budget oversight, and staff hiring.

Event Manager & SaaS Project Manager (August 2017 – January 2018)

SET Live | New York, NY

  • Produced intimate and large-scale events for Google, OATH, OnePlus, NASDAQ, and MongoDB while managing the overall event budget and ensuring all teams are tracking within their allocated funds.

  • Coordinated executive-level internal events, including town halls, panels, speaker sessions, networking receptions, and product demonstrations, fostering engagement among C-suite leaders and employees.

  • Assisted senior leadership in all facets of event planning, from RFP responses, proposal development, and vendor management to budget oversight, event executions, and post-event analysis.

Senior Account Manager, PepsiCo Marketing and Events (July 2016 – April 2017)

Complex NTWRK | New York, NY

  • Executed over 15 experiential campaigns, coordinating with Pepsi's brand partners and vendors to develop proprietary events and activations at major tentpole events at the 2016 NBA All-Star Game, Art Basel, Dew Tour, and ComplexCon.

  • Managed daily client communications for all ongoing experiential marketing campaigns while developing and presenting incremental sales opportunities to increase revenue growth to over $1M for the year.

  • Developed PepsiCo’s experiential marketing and product marketing strategy, defining positioning, messaging, and target audience segmentation based on consumer insights and business priorities.

Account Manager, PepsiCo Marketing and Events (May 2015 – July 2016)

Complex NTWRK | New York, NY

  • Cultivated a strong working relationship with the client through regular communication, working sessions, and maintenance of real-time status documents to build trust and rapport for a successful long-term partnership.

  • Collaborated with cross-functional teams in digital advertising, editorial, social media, and events to develop a year-long calendar of digital content and live events to drive brand engagement and brand awareness.

  • Implemented and monitored marketing and digital media campaigns, tracking performance, generating reports, and analyzing website and display ad metrics to measure success against key performance indicators with measurable results.

Account Manager, SAP Marketing and Events (October 2014 – May 2015)

GMR Marketing | New York, NY

  • Spearheaded SAP’s experiential marketing and communications strategy for their US sports sponsorships portfolio, crafting comprehensive year-long initiatives with the NFL, NBA, NHL, WTA, and the PGA to increase brand awareness.

  • Lead the planning and execution of high-impact internal events that drove company-wide alignment and engagement, including town halls, panels, speaker series, and white-glove hospitality events for leadership and C-suite executives.

  • Created a 4-day consumer-facing event activation at Super Bowl XLIX in conjunction with an online and social media-led sweepstakes for the NFL Fantasy Football Player of the Year award, resulting in an average of 819 fan video submissions per day.

Associate Manager, Sponsorship and Brand Marketing (September 2009 – October 2014)

ESPN | New York, NY

  • Facilitated cross-functional collaboration between television, digital, and social media teams to develop multimedia sales opportunities in response to RFP requests from client-facing teams to increase sponsorship sales for college sports.

  • Responsible for tracking and reporting on marketing campaigns, using data analytics from Nielsen, DoubleClick, and Google Analytics to create recap decks and presentations for sales teams to share with clients.

EDUCATION:            

Bachelor of Science | Business Major / Spanish Minor - University of Oregon, Lundquist College of Business (Eugene, OR) - 2011

CORE SKILLS:           

Account Management, Project Management, Cross-Functional Management, Cross-Functional Collaboration, Brand Marketing, Experiential Marketing, Digital Marketing & Advertising, Social Media Marketing, Marketing Strategy, Product Strategy, Presentations and Reporting, Consumer Sales, B2B Sales, Business Development, Event Management, Budget Management, Sales, Channel Sales, Customer Events, Sales Events, Closing Contracts, Sales Processes, Relationship Development, Partner Relationship Management, Presentations, Channel Partner Development, Workload Prioritization, Project Coordination.

SOFT SKILLS:

·       Vendor Management – Managing relationships and negotiations with vendors, supporting agencies, and external partners.

·       Relationship Building – Using active listening and empathy to build trust and collaboration with colleagues, partners, and clients.

·       Excellent Written and Verbal Communication – Public speaking, technical writing, reporting, and visual presentations.

·       Adaptability & Flexibility – Adjusting strategies and communication styles to engage with all types of clients and organizations.

·       Strong Analytical & Critical Thinking – Evaluating multiple solutions and making informed decisions based on data.

·       Creative Problem-Solving – Solution-oriented approach to overcoming challenges in fast-paced environments.

·       Team Building – Hiring and mentoring direct reports in addition to contracting and overseeing temporary staff.