mountain dew at art basel

Mountain Dew partnered with graphic artist Naturel to develop an event at Art Basel in Miami. Naturel’s designs and artwork was transformed into digital videos which were then projection-mapped into the walls of the event space, creating a fully immersive experience. Naturel was also commissioned by Mountain Dew to develop custom basketball themed artwork that was used on custom merchandise and a limited run of branded beverage wraps . The event featured a live DJ, custom cocktails and art installations.

Guests were treated to multiple musical acts throughout the night starting with a DJ set by Austin Millz, a surprise performance by Denzel Curry and closing with Goldlink as the headliner