fairfax block party

Mtn Dew celebrated the streetwear culture of Fairfax avenue and the last stop of the Dew NBA 3X tournament by throwing a block party in the heart of LA. This event also promoted the Mtn Dew Courtside Collection campaign by combining basketball, artwork and style. We partnered with famous streetwear brands to bring popup retail shops for each brand as a way to engage with the fashion-forward LA locals. This block party provided unbeatable entertainment and amenities including: Six custom basketball hoop art installations by Art Mobb, food trucks, chain-link fence art pieces, a branded pop-a-shot basketball game, custom swag from Fairfax retail partners, four musical performances and a social media sweepstakes.