When I was still working in the wine industry, I met the owner, Greg Sanders, of White Rose Estate based in Willamette Valley, Oregon. He had expressed interest in doing a rebrand for the winery that he owned. Since purchasing the property in 2000, he had not made any changes to the original branding and label that was created by the original owners who started the winery in the 70's. He was looking to update the branding and logo to be more modern to attract a younger wine drinking clientele. 

Ultimately, he decided to keep the old logo and branding, but it was still a fun branding exercise!