mountain dew x complexcon

Camovision

At the intersection of art, design and technology, Mountain Dew celebrated the history and evolution of camouflage. Our agency, dotdotdash used shipping containers to create a fully immersive experience to create an interactive museum display showcasing how camouflage is used in the military, artwork, fashion, and cloaking technology. We collaborated with artist Stash, clothing design Jules Gayton to develop custom artwork in addition to featuring a retail shop at the end of the experience, selling camouflage clothing from VFILES.