SAP x Super Bowl XLIX

Fan Zone Activation

For Super Bowl XLIX, SAP wanted to capitalize on their NFL sponsorship and create a fan-facing activation for Super Bowl XLIX. Our team fabricated a custom branded broadcast studio set to be used for media, player appearances, and fan engagement. In partnership with the NFL, we developed a contest where fans had the opportunity to film a 30 second video to vote for the player they thought should win Fantasy Football Player of the Year. Videos were uploaded to social media to promote the contest, and a custom website that hosted the videos allowed fans at home to vote on the videos. The winners of the contest received tickets to the NFL Honors Award Show.